BRAND STRATEGY • IDENTITY • DIGITAL DIRECTION
Project | EventSpace Branding & Positioning
OBJECTIVE to create a space and brand that embodies the traditionally fun & flirty vibes of the event industry with a unique nod to the professional nature of event venue management. Voice, tone, messaging and design must maintain cohesiveness while staying consistent with a fun, hip nature of the Austin event industry.
The EventSpace Logo is a powerful image evoking movement, flexibility and infinite options - the connection between the possibilities of space and the creativity that influences events. It is a play on the infinity sign, this new concept stems from the myriad of possibilities that event spaces creates.