
WATERLOO SPARKLING WATER
DIGITAL MEDIA
Project | Digital Media
PROJECT BRIEF: Waterloo Sparkling Water has exploded on to the sparkling water scene, with positive brand strength. Melissa will serve as a
THE GOAL: to maximize this unique opportunity for Waterloo Sparkling Water and:
- Establish cohesive lifestyle messaging and branding across Waterloo Sparkling Water channels)
- Build a community of digital ambassadors around brand identity and dynamic storytelling
- Lay the foundation for future social and digital marketing efforts and partnerships
All communication ties to enhance the brand image as a lifestyle brand/ the go-to choice for sparkling water. The idea is to make Waterloo a household staple- we encourage people to reach or Waterloo at meal-time, cocktails, snacks, post workout refreshments, when they are out at
restaurants and bars, special occasions and just because. The end game is for Waterloo to become
synonymous with sparkling water.
Digital Media
By the Numbers
2018 YEAR IN REVIEW





