PROJECT BRIEF: Waterloo Sparkling Water has exploded on to the sparkling water scene, with positive brand strength. Melissa will serve as a

 

THE GOAL:  to maximize this unique opportunity for Waterloo Sparkling Water and:
       - Establish cohesive lifestyle messaging and branding across Waterloo Sparkling Water channels)
       - Build a community of digital ambassadors around brand identity and dynamic storytelling
       - Lay the foundation for future social and digital marketing efforts and partnerships
All communication ties to enhance the brand image as a lifestyle brand/ the go-to choice for sparkling water. The idea is to make Waterloo a household staple- we encourage people to reach or Waterloo at meal-time, cocktails, snacks, post workout refreshments, when they are out at
restaurants and bars, special occasions and just because. The end game is for Waterloo to become
synonymous with sparkling water.

​