VUKA COLLECTIVE: GATHER VENUES + IMPACT HUB
EXPERIENTIAL MARKETING • BRAND IDENTITY
PROJECT BRIEF: Vuka Collective was rebranding as the parent company to Impact Hub and Gather Venues, each with their respective brands and identities. The goal of this event series was to show different audiences the new Gather Venues & Impact Hub and the possibilities for each brand.
Gather Venues/ Events
OBJECTIVE: Gather Venues North was not only a new space but shared the same space with Impact Hubs coworkers. To showcase Gather Venues as an event venue, I brought it the top event planners in the city and we created an event around event trends strategically showing off all the event possibilities to the brands target market.
Gather Venues/ Weddings
OBJECTIVE: The possibilities are endless for Gather Venues and their space. The brand had a problem showcasing all the uses of the space, since during the day the space was used as co-working. Brides had a particularly hard time seeing how the space could be utilized for weddings. I developed a staged wedding and bridal open house to showcase the space. Weddings are now the most profitable line item for Gather Venues
OBJECTIVE: Events were a great way to introduce event planners, brides, marketing professionals and corporations to the space, but more content was needed for marketing purposes. I staged and designed a few photo shoots to capture Vuka : Gather Venues and Impact Hub in different ways.