RESUME 

 about me 

Melissa Matherne is an ambitious self-starter who thrives in a fast-paced environment and loves to get things done. She is experienced  working with demanding clients (especially Founders), tight deadlines and large, complex projects. A disciplined marketer who understands the power of building brand equity and developing national programs that resonate with audiences, with extensive experience in both B to B and B to C organizations.

 

She believes that a collaborative approach is the key differentiator for any successful company. And is passionate about delivering innovative creative solutions that are impactful, strategically grounded, and insight-driven. She is trustworthy, ethical and diplomatic- committed to superior customer service and getting the job done right.

 WORK EXPERIENCE 
Better Than Good: Freelance Consultant

2016 - Present

  • Conducted consumer research, leveraged insight to create brand identity & brand standards

  • Provided product marketing expertise and brand management to develop clients’ digital marketing strategies

  • Managed all Waterloo Sparkling Water’s digital platforms; results included increase of 17,000+ likes on Facebook page, 15,000+ followers on Instagram, and 300+ new followers on Twitter over the course of six months— on trend to quadruple
    audience by the end of 2019

  • Analyzed performance of clients’ marketing programs to identify the best opportunities for optimization

  • Oversaw production of clients’ copy, graphics, and photography to ensure total alignment with brand strategy and maximize effectiveness of digital media efforts

  • Provided creative concepting, creative oversight and planning

  • Successfully trained and led brand ambassador client programs and B2B initiatives

  • Consistently led communication and presentation efforts through strong project
    management that prioritized clients’ strategic goals

  • Worked with C-level stakeholders to develop marketing initiatives to increase sales and brand awareness

  • Created and supervised production of printed materials in support of product awareness, brand identity and sales

  • Represented multiple clients at off-site advertising production locations

  • Developed brand strategies for clients’ launch events

  • Developed original concepts for influencer marketing campaigns, and executed them accordingly

  • Negotiated contracts for all influencer partnerships and external agencies, in collaboration with legal & accounting teams

  • Successfully trained and lead a Brand Ambassador program and B2B initiatives for continued market support

Rainforest Partnership: Creative Director

​2014 - 2016

  • Initiated and led organizational re-brand to develop the first Brand Guidelines

  • Consistently led organization’s communication and presentation efforts that
    facilitated strong partnerships with organizations like: Flash Tattoos, Holy
    Kombucha, SXSW, C3 Presents, The United Nations and Beach Road Designs

  • Tripled web impressions through Google Adwords and promoted keywords

  • Increased targeted Paid Traffic to site by 46%, and on track to increase direct
    targeted website users by 75% by the end of 2016

  • Increased email open rates by 23% with an average open rate of 36%

  • Managed all social media platforms; results included increase of 1,000 likes on
    Facebook, 2,500 followers on Instagram and 1,000 new followers on Twitter over the course of one year

  • Responsible for executing international events including venue research, contract negotiation, food and beverage selection, audiovisual, signage, entertainment, décor, transportation, delegate registration, speaker communications, and sponsorship program fulfillment

  • Wrote creative briefs for merchandising and advertising, including press releases and content for websites, print and other media

  • Created traditional and digital marketing campaigns 

  • Recruited international design talent and successfully built a team of freelance
    contributing designers, writers, and artists growing from 2 to 12, while cultivating an environment of mentoring and support

  • Built WorldRainforestDay.com, maintained FilmsfortheForest.org, and Rainforest
    Partnership.org, and collaborated on RainforestListening.com

Citizen Generation: Development Director/Managing Partner

​2013 - 2014

  • ​Integrated consistent messaging across traditional and social media vehicles resulting in doubled media engagement and positive exposure for the organization, its mission, programs, products and services

  • Initiated formal development program and processes to diversify revenue stream to include: events, retention and expansion of existing program revenue, foundation development and strategic partnerships

  • Implemented and maintained financial analysis tools to document and illustrate financial goals

  • Managed financial facet of operations with accounting contractor: budget forecast, vendor negotiations, budget approval, financial and event review in the inaugural year as a 501(c)3 organization

Special Olympics Texas: Development Director 

​2011 - 2013

  • Developed effective public relations, promotions plans and materials to be used in conjunction with fund raising projects to ensure positive and consistent branding of organization

  • Updated event planning timeline from a two month lead time to a 6-8 month timeframe while adding three innovative signature events in 2012

  • Prepared diversified fund raising plans to include high grossing signature special events, multiple third party events, marketing goals and objectives to achieve approved budget of $750,000 in four areas including: Mission, Laredo, Corpus Christi, San Antonio, and Austin

Alliance Safety Council: Director of Marketing + Special Events

​2008 - 2011

  • ​Developed overall marketing and sales strategies, including advertising and online campaigns and promotions for multiple national programs and products

  • Recruited, trained, delegated, motivated and evaluated the performance of volunteers for all events

  • Negotiated various contracts for products, supplies, venue rentals, and press

  •  Designed and supervised multiple events including: Safety Council Annual Meetings, Annual PowerSafe Users Round Table, Western Utilities Training Adversary Board (WUTAB) Conference, Southeastern Manpower Tripartite Conference (SEMTA), and the first annual Louisiana Governor’s Safety & Health Conference

  • Formed strong sustainable relationships with community organizations, government agencies, and, fortune 500 companies to develop and deliver innovative sponsorship opportunities that increased the agency’s visibility and cultivated relationships and strategic partnerships

  • ​Oversee the production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.

Carter Companies: Corporate Event Project Manager 

​2007 - 2008

East Baton Rouge Council on Aging: Sales + Marketing Manager 

​2006 - 2007

InRegister Magazine: Sales Manager 

​2004 - 2007

Professional Strengths

 

Brand Creation & Reinvention

Contract Negotiations

Copywriting & Storyboarding

Corporate & Private Events Management

Creative Team Management

Database Management

Experiential Marketing

Ideation

Logistic Oversight

Media Relations

Messaging & Branding Consistency

Project Management

Strategic Planning

Timeline & Budget Projection

Visual Communications

Digital Skills

 

Adobe Creative Suite
Convio
Cvent
Google Analytic Tools
Hootsuite
Microsoft Office Suite
Planoly
Raiser’s Edge
Slack
SquareSpace
Survey Monkey

Trello
WordPress

Summary

 

Unicorn Wrangler

Matchmaker

Bard

Cat Wrangler

Hat Model 

IT (when I need to be)

Juggler

Low Boiling Point

Magician

Matchmaker

Mind Reader

Social Media Maven

Therapist 

 honors + education 

Education
  • Louisiana State University and A&M College: Bachelor of Science (2000-2004)

  • Wolfe Creek Business Growth Institute (2006)

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